Kendall started the “Where Is Campaign” in order to support and raise money for a non-profit organization whose mission she feels passionate about called THORN.
THORN leverages technology to combat the sexual exploitation of children. In partnership with tech companies, government and NGOs they aim to deter predatory behavior, rescue victims, and protect vulnerable children.
Kendall started the “Where Is” series on her channel in order to bring awareness to missing person’s cases and unfortunately many people who go missing end up in sex trafficking or being exploited sexually. Kendall had the idea to raise money by selling t-shirts which her subscribers designed and donating 100% of the proceeds directly to THORN. Every month a new “Where Is Campaign” starts with the release of a new “Where Is” video on her YouTube channel. Each t-shirt design is unique and only available for purchase during the duration of the campaign.
So far, in just a couple of months, Kendall has raised nearly $10,000 for THORN and hopes to raise much more in the future.